February 22, 2013: Being a patron of art and culture, the Ermenegildo Zegna Group’s initiative, ZegnArt Public, will now be launched in India in March 2013 in Mumbai, in collaboration with the Dr. Bhau Daji Lad Museum (Mumbai).
ZegnArt comprises various projects implemented by the Ermenegildo Zegna Group in Italy and abroad in the field of visual arts, in collaboration with artists, curators, institutions and cultural institutions.
The partnership between the Ermenegildo Zegna Group and the Dr. Bhau Daji Lad Museum has been set up on a public-private collaboration model that, in India in particular, is being established for the first time. ZegnArt Public/India is the first episode of a long-term program that calls for the annual activation, in an emerging country, of a dual path: the onsite construction of a work of public art commissioned from an artist in mid-career from within the host country and created in collaboration with a local institution of international profile; and the financing of a residency offered to a young artist from the host country who is invited to spend a research period in Italy. Through the ideal combination between the commissioning of a public artwork and a residency program, Public was conceived with a three-year operational calendar, in which India is the protagonist of the next episode, followed by Turkey (September 2013) and Brazil (2014).
The artist who has been selected as the protagonist of the first edition of ZegnArt Public, launched in collaboration with the Dr. Bhau Daji Lad Museum in Mumbai, is Reena Kallat. The art installation created by Reena Kallat, produced entirely by the Ermenegildo Zegna Group and slated to be donated to the Dr. Bhau Daji Lad Museum, will be open to the public from March 3, 2013. On the other hand, Sahej Rahal is the artist chosen for the residency project for 2012.
