Few investments hold the promise of lasting generations like fine jewelry, turning into timeless treasures. It is with this ethos that Zoya, under the House of Tata, celebrates its expansion into India with the launch of an exquisite new boutique in the heart of Mumbai’s historic and artistic hub, Kala Ghoda.
Noel Tata, Vice Chairman of Titan Company Limited, and Ajoy Chawla, CEO of Titan’s Jewellery Division, inaugurated the diamond boutique, which marks the brand’s 10th in the India. Located at the iconic Brady House, the new boutique is meticulously curated to provide an immersive experience into the essence of Zoya’s artisanal spirit, minimal yet intricate, effortless yet elegant.
Speaking on the opening of the new store, Mr. Chawla said, “Zoya is the jewel in Titan’s crown, bringing alive rich Indian narratives of craft through meaningful pieces of wearable art. We are delighted to open our 10th boutique today in Kala Ghoda celebrating Zoya’s distinguished design language through patented stone cuts and settings.”
Mr. Tata added, “Luxury in India is coming of age. Zoya from the House of Tata is a beautiful embodiment of a luxe brand born in India but relevant globally.”
Brady House exemplifies Indo-Saracenic architecture, preserving original grand ornate moldings and columns to craft a space that harmonizes timelessness with contemporary allure. Infusing traditional karigari with modern design, the boutique features delicately crafted paper art and wall etchings that narrate the inspirations behind Zoya’s exceptional creations. Expansive high ceilings and large windows flood the interior with natural light, fostering a bright and airy ambiance.
Signature chandeliers cast a soft glow over lush feminine interiors adorned in hues of skin, white, blush, and champagne, evoking the essence of the Zoya woman at the heart of this narrative. The boutique seamlessly transitions between open gallery spaces and intimate, private zones.
The bespoke area serves as a haven for creative collaboration and self-expression, where clients can co-create custom pieces with Zoya’s master designers. A Private Lounge offers an intimate customer experience, and engaging discussions about jewelry, complemented by hand-brewed filter coffee and fresh hors d’oeuvres.
