If you are familiar with brands like Good Earth, Godrej or other lifestyle brands, chances are, you have heard about Krsnaa Mehta. He has been featured in several international lifestyle magazines, praised for his innate talent in the art and textile industry.
A student at Fashion Institute of Technology from 1996 to 2002, Mr. Mehta went after his dream five years ago in January 2012, by creating design label India Circus. Since then, his label has become a sensation all over the country, offering chic, sophisticated and affordable style from accessories to home décor. Once his brand gained momentum and higher demand, he merged with Godrej, one of India’s leading business corporations.
Together they opened the first ever brick & mortar “India Circus” store cum gallery in Kalaghoda, Mumbai, spread over 1,300sq feet divided into retail space, a private consulting room and a coffee table to encourage both creativity of stylish pairings and combinations, as well as simplicity.
His vision didn’t stop there. Mr. Mehta launched his latest adored accessories collection, along with intricately designed bed cushions and neck pillows. He desired to capture the many Indian elements with every stitch. The new location also offers luxury wall art, wallpapers and furniture. From designer steel tumblers to geometric-printed rugs and carpets, Mr. Mehta’s label represents a fresh and extravagant take on fashion and home décor alike.
As part of our “13 Questions” series, LuxuryFacts talks to Mr. Mehta, the mastermind who brings a touch of India into our homes with his nuanced heritage of designs.
LuxuryFacts: What did you want to become as a child?
Krssna Mehta: I remember from a young age I had definite opinions about art and culture, and when I look back on it, I find it amusing that at such a young age I was so opinionated. My father is a very cultured person and runs the family business ‘Zeba’ which was mainly into fabrics. So from a very young age I picked up his likings, and since then I have only further explored my desire to know more about the art & design world.
LF: What kind of kid were you?
KM: Curious, intrigued and focused in my interests.
LF: What was the life experience that impacted you the most? How and why?
KM: My parent’s separation.
LF: What advice would you give your 18-year-old self?
KM: It’s better to trust yourself than other people’s opinions, you are the master of your thoughts.
LF: What was the last thing that made you genuinely laugh?
KM: Reading “My Family and the Other Animals” by Gerald Durrell recently.
LF: What is the most exciting part of your work day? The most tedious?
KM: Designing and planning. The never-ending paper work does really frustrate you at times.
LF: How do you decompress?
KM: A quiet evening with my cats Google and Bailey, TV and a glass of wine.
LF: What was the first thing you thought about this morning?
KM: This amazing experimental movie I watched last night, Caravaggio by Derek Jarmon, and of course a piping hot cup of coffee.
LF: What is the last thing you do before going to bed?
KM: Check Google Analytics.
LF: What is the meaning of life?
KM: A little bit of insanity.
LF: What’s love?
KM: I am no therapist but I suppose love is the bridge between you and everything.
LF: What are you most afraid of?
KM: Color blindness and lizards.
LF: What is one existential, difficult-to-answer question you wished you knew the right response to?
KM: What next?