Two heritage brands. Two strategic pivots. Eighteen months apart. The pattern reveals something the luxury industry keeps learning too late — and something every founder building a new luxury brand needs to understand before the pressure to reinvent arrives....
Dr Amin Jaffer

Amin Jaffer’s Expansive Eye

The curator reshaping the global conversation around art, memory and the idea of home.
Gucci X Alpine F1 team

Gucci makes a move into Formula One as it partners with the Alpine F1 team

The partnership comes with the launch of Gucci Racing, a new business and experiential platform.
Audemars Piguet X Swatch

The New Luxury Dilemma: Relevance vs Reverence

Whichever way you take it, the Audemars Piguet X Swatch collaboration is bringing questions of myth and proximity into focus.
JACKSON POLLOCK Number 7A 1948

Recent Christie’s & Sotheby’s sales solidify the billion-dollar comeback of the art auctions industry

As global wealth expands and younger collectors enter the market, the art auction industry is witnessing one of its strongest resurgences in years. The year 2026 is proving that the appetite for museum-quality masterpieces —
Diljit Dosanjh

Beyond Bollywood: India’s New Cultural Ambassadors for Global Luxury

As Badshah creates Maybach sunglasses and Diljit Dosanjh performs in Coachella, international luxury brands are turning their heads to notice the more unassuming cultural icons that are defining modern India.
Alessio Lillocci Creative Director Canali

Canali hands its creative reins to Alessio Lillocci as its new creative director

With over two decades of senior menswear experience behind him, Lillocci becomes only the third external creative appointment in Canali's 91-year history, with his first full collection to debut for spring 2027.
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