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Picture of HH Alexandra Orloff

HH Alexandra Orloff

Russian and Spanish aristocrat, HH Alexandra Orloff, is the CEO and owner of Sacha Orloff Ltd, a consultancy offering services and products in luxury jewellery, watches, and fashion industry. Having worked in numerous prestigious luxury brands, she has enormous expertise in strategy development for luxury brands across emerging markets.
Picture of HH Alexandra Orloff

HH Alexandra Orloff

Russian and Spanish aristocrat, HH Alexandra Orloff, is the CEO and owner of Sacha Orloff Ltd, a consultancy offering services and products in luxury jewellery, watches, and fashion industry. Having worked in numerous prestigious luxury brands, she has enormous expertise in strategy development for luxury brands across emerging markets.

All articles by the author

All in the name of Family

The luxury retail scene in Middle East is as volatile as it can get in the current economic scenario. While older players resume their supremacy, younger entrants are getting ready to shake their foundation. Will family businesses still dominate the retail landscape in the GCC?

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Conversing with a Sensation

There are very few individuals who leave an indelible mark on people and in the industry they strive for. Adriana Mulassano is one of them. A strong hand in yesteryears for today’s elite designers and a silent observer of all that is happening…she is one woman who never lets her passion for fashion die out, even at the prime age of 72!

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The Kingdom of Lost Art

Art and antiquities are more than just a chronicle of history. They are a source of national pride and a reminder of how much the civilisation has progressed. It is this ‘power of knowledge’ which has led to many bitter battles over the ownership of these heritage pieces…

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Out in the Fashion Jungle

It’s a mad world out there! While pretty models strut around in beautifully created garments for you, you barely even have time to register the catwalk! That’s the world behind fashion – hectic, crazy and a gamble at that!

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Virtual Fashion & Cyber Style

Luxury fashion houses are slowly digitizing themselves with Burberry being the most apt example. Is this check-inspired UK based brand showing us the future through its strategy for London Fashion Week?

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The Existentialist Quest of Haute Couture

Is haute couture losing its meaning as luxury fashion houses bend down to include the masses and e-commerce, and hence, make more money in the process? Is there a better initiative to help luxury fashion houses bypass the economic crisis and retain their exclusivity as well?

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Nicolas Hayek (1928-2010)

The watch industry, on June 28, 2010, has lost an essential timepiece of its soul. HH Alexandra Orloff pens down a special tribute for Mr Nicolas Hayek, Founder of Swatch Group.

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A Glorious Revolution

It is imperative that like other industries, the luxury industry has changed too, to adapt itself to a global phenomena. Luxury is transforming and gaining various meanings from culture to culture.

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