Jyoti S. Das

With an excellent career record spanning two and a half decades in the lifestyle, fashion, luxury & consumer goods industries, Jyoti Das has worked with reputed companies like Whirlpool, Electrolux, Godrej Appliances & Swatch Group in leadership roles with P&L responsibility. A luxury & fashion expert, he was the former Business Head – India for Swatch and Calvin Klein Watches and Jewellery. He is currently pursuing a PhD in Luxury Management from Birla Institute of Technology, Mesra and engaged in teaching assignments, visiting faculty, industry academia interactions, CAT selection panel for B Schools and a Jury member in B School case study competitions. He also consults brands on optimizing their branding and sales strategies.

Jyoti S. Das

With an excellent career record spanning two and a half decades in the lifestyle, fashion, luxury & consumer goods industries, Jyoti Das has worked with reputed companies like Whirlpool, Electrolux, Godrej Appliances & Swatch Group in leadership roles with P&L responsibility. A luxury & fashion expert, he was the former Business Head – India for Swatch and Calvin Klein Watches and Jewellery. He is currently pursuing a PhD in Luxury Management from Birla Institute of Technology, Mesra and engaged in teaching assignments, visiting faculty, industry academia interactions, CAT selection panel for B Schools and a Jury member in B School case study competitions. He also consults brands on optimizing their branding and sales strategies.

All articles by the author

For Whom the Bell Tolls – Achieving the Great Indian Luxury Dream

November 14, 2023 No Comments

There are multiple strategies to reaching the heart of the Indian consumer. One of them is choosing appropriate local cultural symbols that synergise with the brand’s DNA. Sounds relevant? Read ahead.

Brand Collaboration Marketing: An Evergreen Energizer Tool in the Luxury Industry

September 27, 2023 No Comments

In the quest for higher sales and early customer acquisition, luxury brands are collaborating with each other to create a unique value proposition for everyone. Are they successful? And what’s the future?

Haute Couture to Hot Cuisine: The New Age Experiential Strategy to Win Over the Consumer

August 8, 2023 No Comments

From Tiffany & Co. to Fendi, dabbling into the F&B sector has multiple benefits for luxury goods brands. We analyse this strategy which is proving to be a win-win for all people involved.