Dr. Paurav Shukla
Paurav Shukla is Professor of Marketing at Essex Business School, UK. Paurav’s career began in the industry, and he continues to work hand-in-hand with industry as a consultant, researcher, practitioner and advisor. He has published many articles in top-tier academic journals, chapters to edited books, and popular accounts of his work have appeared in the Sunday Times, the Guardian, Woman’s Wear Daily, Inc., LuxuryFacts, Luxury Society, Retail Wire, Business Week, National Post of Canada and LiveMint, among others. He has also delivered corporate training, teaching and consulting assignments for organisations in Europe, Asia and North Africa, and has been actively involved in funded research projects.