With technological advancements, lab-grown (synthetic) diamonds are becoming ever so similar in quality, cut and clarity to natural diamonds. Their usage and acceptance in business markets is growing but can the industry crack the final frontier – emotional resonance in the consumer market.
A huge continent that presents unprecedented opportunities, luxury brands need to dissect Asia and then create their marketing and operational strategies
The whisky-loving India is not as easy to lure for alcohol brands as many thought. While we love our drink, it needs to send the right message across, to make us spend those wads of cash. This article tries to throw some guiding light
Luxury brands are bought in different countries for different reasons. This study evaluates those reasons and does a comparison between Indian and British luxury consumers.
