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Picture of Roasie Virq Ahluwalia

Roasie Virq Ahluwalia

Roasie Virq Ahluwalia consults with luxury brands and also runs her own NGO, The Air Foundation, with the purpose of creating awareness about co-existence with the planet and devising sustainable solutions. The organization is hosting The Earth Carnival (India’s first fully Green Event), which is scheduled for March 2020.
Picture of Roasie Virq Ahluwalia

Roasie Virq Ahluwalia

Roasie Virq Ahluwalia consults with luxury brands and also runs her own NGO, The Air Foundation, with the purpose of creating awareness about co-existence with the planet and devising sustainable solutions. The organization is hosting The Earth Carnival (India’s first fully Green Event), which is scheduled for March 2020.

All articles by the author

Green is the New Black: Luxury Sustainability in 2020

Tired of increasing air pollution, water contamination, heavily chemical-induced soil and all the resulting mayhem, citizens of the world, including luxury brands, are finally taking note, and making major changes which will paint a healthier world. Sustainability, even in luxury, is going to rule the next decade

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The Democratization of Luxury

Luxury marketing poses a variety of questions, especially when it comes to targeting a melting pot such as India. But, are we changing the nature of luxury due to that?

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Hood it up!

With luxury brands stocking up their stores with autumn/winter collections, it’s the apt time to discuss, consider and spell forth the trends in a snapshot, which will help you decide your next shopping purchase!

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