September 10, 2021: Oliver Zipse, the Chairman of the Board of Management, BMW AG and renowned American artist Jeff Koons came together to announce that Mr. Koons is creating a limited edition of the BMW M850i xDrive Gran Coupé.
Following its world premiere at Frieze Los Angeles in February 2022, the 8 X JEFF KOONS would be produced in limited numbers for public sale.
The original collaboration between BMW and Jeff Koons was in the year 2010, when the artist created the 17th BMW Art Car, which was a unique BMW M3 GT2 that also raced at the 24 Hours of Le Mans that same year. Today, the Koons BMW Art Car is counted among the most instantly recognisable entries in the collection.
The complete body of the 8 X JEFF KOONS limited edition car would be handcrafted, with a multi-layer paint taking 285 hours to apply onto each car. Combining 11 different exterior colours, ranging from blue to silver, and yellow to black, it has an expressive exterior. The interior is multi-coloured, composed of high-end materials, fine leather and a cupholder cover with special edition badging and the artist’s engraved signature. The seats are made up of the striking red and blue colours of BMW’s very own M brand. The overall energetic and powerful design includes several elements of pop art, as well as geometric patterns, paying homage to the M850i xDrive Gran Coupé’s intricate contours and shape.
The Head of BMW Group Design, Adrian van Hooydonk talked about that luxury and elegance are best evoked in a masterpiece of artistry, immersing us in something precious to behold, therefore what better artist to collaborate with on the M850i xDrive Gran Coupé. The Group has always been looking for great minds who think alike, who extend the limit of aesthetics and perception in their very own fields, and he expressed the pleasure to jointly create this experience together with Jeff Koons, one of the greatest artists of our time.
