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Bvlgari launches the Le Gemme collection of fragrances

Bvlgari launches the Le Gemme collection of fragrances

Bvlgari Le Gemme collection of fragrances

December 10, 2014: Inspired by the tradition of high jewellery and its values of excellence and uniqueness, Bulgari’s launches the Le Gemme Collection. The six fragrances represent six jewels of rare richness, each one corresponding with an iconic stone in the story of Bulgari – the amethyst, the tourmaline, the turquoise, the peridot, the citrine, and the moonstone – and in its translation into an olfactory language. 

Daniela Andrier, master perfumer, creator of Le Gemme collection for Bulgari, said, “In writing these six perfumes, I based myself on the colour of stones, on the magic which allows light to travel right through them, a rare phenomenon in the world. Le Gemme is a singular, very luxurious, collection, if only owing to the cost of some of its components. There is even an ingredient – which comes from vetiver acetate – that in some regards I have helped save, as its production was due to be stopped because of its cost.”

The Ashlemah fragrance, inspired by amethyst gem, is contrasting with the delicacy of lavender and the softness of violet. The iris rhizome’s powdery and woody notes play with those of the heliotrope, a blue South American bush. Noorah, inspired by the turquoise, has a “hot and cold” aspect, with an oriental and cheerful character. The notes of galbanum, cardamon, iris, benzoin resin, tobacco and oak answer each other. With a touch of patchouli oil, and the addictive and tactile notes of vanilla, its tempting aroma of gingerbread, crystallised dates, and even of nargile, evoke the scents of the Silk Road and the Spice Road.

At the origin of the Amarena fragrance lies the association between the pinky-red tourmalines and their evocation in nature of a powerful trio: violet with its flowery and fruity facets, “crystallised” sensual tuberose, powdery and inviting centifolia rose. There is almost a note of Morello cherry in this juicy fragrance which recalls a pomegranate. Lilaia, the Peridot fragrance, plays between vegetal and floral, with the impetuous vibrations of spring sap. The luminous notes of Lilaia bring an unexpected softness to this green, nearly crunchy juice. It combines mastic, an exquisitely elegant Mediterranean plant similar to the pistachio tree whose leaves are strongly aromatic when crushed, and the galbanum, whose woody resinous notes are the only ones which exist in the natural world. Its aromas are like no other, mixed with peppermint, bitter orange and the slightly smoked, grassy tobacco-like notes of mate, with the scent of mandarin and orange leaves creeping through.

Maravilla, inspired by Citrine is carried by the citrus which brings its intense and festive character. Enhanced by velvety and powerful notes of peach, jasmine and patchouli, the fragrance is glorified by the pure and rare acethyvenol, produced from vetiver acetate. This sophisticated molecular treatment transforms it into a scent of remarkable finesse. With its milky, nearly lunar aspect, the moonstone is one of the most poetic gems. Calaluna expresses this slightly opaque and milky appearance in a symphony of notes of sandalwood, cardamon, and tender and almondy heliotrope. A key note is that of ambrette whose pear accent enhances the velvet of this chiaroscuro olfactory pyramid.

Amphoras, found in Roman wrecks throughout the world, were used to transport precious goods, like pearls, fragrances, jewels and gemstones, or leather in an ancient era. Inspired by that vessel, the Le Gemme collection also has mini-amphoras that hold the fine liquids created by Ms Andrier. The cap is inspired by the Bulgari tradition of the cabochon cut. The tonality of each stone is intensified by the black colour of the rounded part and the base of the bottle. 

Available in India at an astronomical price of INR 21,500 each (approx. $345), at select stores only, Le Gemme truly is a prize to cherish.

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