December 17, 2020: Luxury brand FENDI has announced the opening of the pop-up Fendi Caffe in partnership with Oxford Street’s department store Selfridges, starring a special Holiday creative.
The Fendi Caffe is a takeover of the 14-seater Champagne Bar, The Fount, located in the heart of Selfridges’ Accessories Hall on the Ground Floor, with an exclusive FENDI curated menu and transformation of the space into a modern contemporary experience.
The concept for Fendi Caffe is inspired by the new Fendi Roma Holiday collection, featuring the distinctive colour palette of powder pink and signature FENDI yellow. The FENDI Pack styles personify the décor of the Fendi Caffe, expressing the Maison’s instinct sense of humour and ingenuity.
Reimaging the iconic FF logo in pink, the space will also be adorned with this print to create a captivating graphic look, enriching the setting for the FENDI CAFFE. The pink theme will be seen throughout on glassware, coasters, napkins as well as decorative details for the menu’s food and beverage.
The Fendi Caffe menu includes Champagne, personalised FENDI Cocktails (take your pick from the FENDI 1925, or the Roman Passion to the FENDI Cosmo and many more) served with FF ice cubes, as well as sweet and savoury FENDI Bites. The coffee selection’s highlight is the signature FF cappuccino served in porcelain cups decorated with FENDI’s iconic Pequin striped motif designed in 1983… bringing the spirit of the Maison from Roma to London.
The Fendi Caffe is open at Selfridges London until January 2021.
