July 5, 2019: Michael Kors’ Wonderlust, launching in summer 2019, is the brand’s new eau de parfum, which is going to be endorsed by the vivacious supermodel Gigi Hadid.
Wonderlust is an oriental gourmand fragrance that aims to capture an infinite desire for adventure. Being a blend of luxurious blossoms with delectably spiced notes, each ingredient charts a course to far-off destinations. It is an everyday escape to never-ending explorations with exotic notes such as Pink Pepper, Sri Lankan Sandalwood and Italian Bergamot to name a few.
Ms. Hadid describes the parfum as a “vacation in a bottle”, as she modeled for the campaign that was shot in Turks and Caicos by Inez & Vinoodh. Michael Kors’ jet-set aesthetic and Ms. Hadid’s own adventurous spirit make her the perfect ambassador for Wonderlust. According to Michael Kors, Ms. Hadid has all qualities one wants in a travel partner, making her the perfect face for the fragrance.
The brand is set to introduce Michael Kors Wonderlust Sublime in August 2019. It is a sensual, oriental, floral fragrance. It has notes of bold dianthus flower—the heart of every Michael Kors Wonderlust fragrance and the exotic TiareÌ flower from Tahiti. The luminous orange flowers wrap and transport you to the time of the golden hour allowing you to let go and experience it to the fullest.
