January 28, 2015: As we reported on our Twitter profile, Gucci and Kering have announced the appointment of Alessandro Michele as Gucci’s new Creative Director, who has total creative responsibility for all of Gucci’s collections and its brand image. Mr Michele’s first collection will be for Women’s ready-to-wear for Autumn/Winter 2015-16 to be presented on February 25.Mr Michele, 42, studied at Academia di Costume e di Moda in Rome and joined Fendi as Senior Accessories Designer. He moved to Gucci in 2002, assuming responsibilities in the Creative Department until he was promoted to the role of Associate to the Creative Director Frida Giannini in May 2011. In September 2014, he took on the additional responsibility as Creative Director of Richard Ginori, the renowned Italian fine porcelain brand that Gucci acquired in June 2013.
Commenting on the appointment, Marco Bizzarri, President and CEO of Gucci, said, “After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci Creative Director, based upon the contemporary vision he has articulated for the brand that he will now bring to life…Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand." He continued. “The Gucci Men’s Autumn/Winter 2015-16 collection presented on January 19, which was realized thanks to a remarkable collaboration between the men’s design and production teams, is a clear indication that the brand is ready to take a new direction.”
