January 13, 2021: If you see Doreamon suddenly making a presence on the streets and in intimate parties, credit Gucci for it. To celebrate the upcoming Lunar New Year, which heralds the Year of the Ox, Gucci’s Creative Director Alessandro Michele has imagined a dedicated collection of special items that feature the famous Japanese manga and anime character, Doraemon – the cat-type robot sent from the XXII century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch. The resulting Doraemon X Gucci collaboration is also marking the manga’s 50th anniversary.
The special collection features the pop icon Doraemon in his classic blue color superseding over the GG motif, across different product categories.
The Gucci 2021 Lunar New Year Collection has its own sustainable packaging, which comprises fully recyclable green bags and matching swing tickets referencing the 50th anniversary of the cartoon, all featuring Doraemon.
The playful Japanese manga character will also take over selected store façades and street installations in different cities across Australia, China, Hong Kong, India, Japan, Malaysia, Singapore, Taiwan, Thailand and Vietnam. Doraemon will also be the star of two Gucci ArtWalls in Shanghai and Hong Kong, where he will pose over the GG motif, as in the collection.
Bespoke entertainment will be available on the Gucci App bringing Doraemon figure to life thanks to Augmented Reality. Scanning the Gucci ArtWalls and the dedicated packaging, users will discover a choreography by their favourite character.
