February 9, 2022: Mark the date as Gucci opens Gucci Giardino 25 on February 14 in Florence’s Piazza della Signoria. The House’s new all-day café and cocktail bar is the latest addition to Gucci Garden, the multidisciplinary collaborative and creative space designed by Creative Director Alessandro Michele.
Taking inspiration from one of the location’s previous tenants, a historical florist, the venue is characterized by a sense of wonder and harmonious contrasts, playing with the codes of the House and its Florentine surroundings, while drawing from the colors, scents and exuberance of a flower shop.
The café is a cozy yet uncanny den-like space that connects the dots between a traditional Tuscan shop and a refined French bistro. The exposed wooden beams on the ceiling warm up the atmosphere, while sitting side by side with the bespoke boiserie, recalling the styles of the late 18th century. The space is marked by carved capitals atop columns and mustard yellow panels, framing the embossed mirrored tiles behind the counter or the intimate sitting areas, which welcome up to sixteen guests in its leather-upholstered peacock blue sofas and chairs.
Giardino 25’s dual identity as a daytime café and a lively after-hours cocktail bar is reflected in its all-day menu, whose assorted offerings are prepared by an on-site kitchen that embraces seasonality while drawing creativity from the Tuscan countryside. Breakfast will present traditional local pastries alongside creations from Japan and Mexico for a modern and international selection while light dishes are available for both lunch and dinner. The menu is rounded out by Afternoon Tea, with a particular homage paid to the culture of coffee through a careful curation of specialty blends.
At the helm is the Umbria-born Martina Bonci, who brings a distinctive line-up of balanced, colorful cocktails including the ‘Mémoire di Negroni’ – a tribute to the more than century-old Italian Negroni, said to have originated in Florence. Ms. Bonci infuses the same level of dedication into her ideation of non-alcoholic cocktails, guided by her desire to offer a consistently imaginative experience across the entire drinks offering, as seen in the ‘1921,’ a tribute to the founding year of Gucci and characterized by earthy flavors.
Food will be served throughout the day, from breakfast at 8am to dinner and light snacks until 1am. Reservations are required.
Coordinates: Piazza della Signoria, 37r, Florence, Italy
