April 8, 2019: ADVAYA from The House of Angadi, a traditional Kanjeevaram sari brand, unveils “ADVAYA 2019 Chapter 1”, a summer collection of sarees for those who’d like to drape a sari to stand out during summer weddings.
Each “ADVAYA” design is infused with details that are peerless. The collection by House of Angadi focuses on a range of Kanjeevarams, Jamdhanis and Kotas that represent an evolved design language and sensibility.
This collection is created using real gold Zari, silk and Jamdani – the most expensive materials used in textiles – and are statement pieces that are meant to be heirlooms, pieces of history and will remain so for generations to come. Each design in the border or body is unique and one that is not in general circulation across generic Kanjeevarams.
House of Angadi, which has served royals before, is a heritage brand which is bringing Indian artisanal designs and textiles back in vogue. Having famously dressed Indian actress Deepika Padukone for her Konkani wedding, the brand has returned to the limelight with its traditional designs which is as relevant today as before.