March 26, 2021: Aiming to carry his designs to different levels and mediums, street artist and graphic designer Shepard Fairey's trichromatic, propaganda-style pieces have a vision for action and empowerment.
In his second collaboration with Swiss luxury watchmaker Hublot, the brilliant American artist’s design takes on a message of harmony and hope. The limited edition watch’s mandala emblem serves to represent the nature of time within the mind, symbolizing natural cycles of life and unity between different cultures. The concept seems more relevant now than ever.
The Classic Fusion Chronograph Shepard Fairey timepiece is Hublot’s third watch in collaboration with an artist as part of its “Hublot Loves Art” program. It's their second time working with Mr. Fairey. Engraved on the watch’s exterior is an expansion of Shepard Fairey’s mandala design. The case contains black brushed titanium, offering a metallic finish in Hublot's signature material.
Mr. Fairey’s signature “Star Gear” mark is subtly engraved in the center of the watch. True to his style, the design beautifully mixes the ornamental symbol with an urban art form.
“I wanted to integrate the art of the mandala into the piece as, for me, this evokes the connection between the inner self and the outer world,” Mr. Fairey remarked. “A powerful concept to consider when looking at a watch and thinking about time.”
The artist chose to donate some of the funds to Amnesty International, an NGO that campaigns to put an end to human rights violations. The organization’s mission falls under the watch engraving’s theme of global and cultural unity.
