Built in collaboration with Superplastic, the collection will drop on February 1
January 17, 2022: Gucci and SUPERPLASTIC – a leading creator of animated celebrities, limited-edition vinyl toys, and digital collectibles – have announced SUPERGUCCI, an ultra-limited series of CryptoJanky NFTs and handmade ceramic sculptures that go on sale February 1st.
A bespoke three-part series, this first SUPERGUCCI release features a limited offering of ten different exclusive NFTs, each accompanied by a ceramic sculpture handmade in Italy and co-designed by Gucci and Superplastic. Each extremely limited NFT draws inspiration from Gucci’s signature patterns, icons, and symbols, reinterpreted through the lens of SUPERPLASTIC synthetic celebrities and artists, Janky & Guggimon.
The SUPERGUCCI collaboration represents the next natural step for both organizations in their path of incursions into the metaverse, following Gucci’s virtual experiences and the Aria NFT auctioned by Christie’s, as well as SUPERPLASTIC’s successful Janky Heist NFT drop, also created in collaboration with Christie’s.
The first teaser visuals show a Gucci Flora printed figurine, which makes us quite excited to see other future iterations. The sale will go live on SUPERPLASTIC.CO, and will also be accessible via Gucci Vault.