The inspiration comes from the text messages of the two creatives – Alessandro Michele and Harry Styles
June 20, 2022: A collection called ‘Ha Ha Ha’ is supposed to speak of comfort, camaraderie and joy. This latest collaboration does toe that line. Gucci HA HA HA represents the landing place of an inventive two-person journey, the synthesis of a friendship between Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles.
Mr. Michele and Mr. Styles met each other many years ago, right at the beginning of their careers as soloists. The encounter developed into a deep friendship fueled by creativity and a drive to explore.
“Harry has an incredible sense of fashion. Observing his ability to combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense and the homogenization of appearance, I came to understand that the styling of a look is a generator of differences and of powers, as are his reactions to the designs I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time. The idea of working together came to me one day while we were talking on the phone: I proposed creating a “dream wardrobe” with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring,” says Mr. Michele.
Very Gucci, Gucci HA HA HA has a liberating code that has a spontaneity of ease. Jackets, coats, pants, shirts, and accessories have a surprising take on masculine elegance with clothes that declare their love both to the materials with which they are made and to the historical significance of their forms, volumes, and of the images they produce.
Elements of English tailoring transformed in romantic accents form a new meaning of masculinity through the eccentric use of Prince of Wales check to create double-breasted coats. Alongside sartorial suits, treated denim jackets, and velvet suits in irregular hues, are unexpected printed pajamas and bowling shirts, lined coats with hoods and frog fasteners, and pleated kilts with leather regulating straps.
As for the unique name, there are quite a few reasons. HA HA HA is the serial crasis (a blend or combination of constituents) of the initials of ‘Harry’ and ‘Alessandro’. It is also the onomatopoeic sound of the written essence of the ‘laughing face’ emoji. In fact, it is with this neological expression, ‘hahaha,’ that Mr. Michele and Mr. Styles have ended their messages to each other for years.