June 20, 2022: There was a time when international luxury brands were opening local websites in China for e-commerce. India, can now revel in the same luxury as luxe brands start considering India on the same level. Swiss luxury brand Bally, in partnership with Reliance Brands Limited, has launched a dedicated ecommerce website, bally.in, for India.
This latest launch strengthens brand awareness and accessibility of Bally across India. The website shares a wide variety of accessories and shoes for men and women across key categories and bestselling styles, while offering an elevated shopping experience. The website is a fully integrated technology stack, catering to customers across the country.
With an existing footprint of three boutiques across key cities in India, this expansion shows Bally’s commitment to maximise its presence in India.
