June 2, 2015: Swiss luxury watch manufacturer IWC Schaffhausen is announcing the launch of a new device: IWC Connect. This intelligent tool, which will be embedded in the straps of mechanical timepieces from IWC, is designed to give wearers control over certain devices connected to the Internet of Things (IoT) and provide fully fledged activity tracking. This new innovation will enable owners of IWC timepieces to control their connected environment directly from the wrist while also maintaining the integrity of a handcrafted mechanical timepiece.
Engineered to be integrated into the straps of IWC sports watches, beginning with the Big Pilot’s watches, the IWC Connect not only tracks the wearer’s activities, but also allows them to interact with connected devices in their environment (IoT).
“Seeing that many of our customers and brand ambassadors are wearing connected devices alongside their IWC watches, we chose to work with a like-minded digital technology company to develop an elegant, aesthetically complementary solution that eliminates the need to have additional devices on the opposing wrist to your IWC,” explains Georges Kern, CEO of IWC Schaffhausen. “But, and this is essential, we do not touch our beautiful watches – an ‘IWC’ stays a mechanical handcrafted timepiece.”
