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Krug introduces sensory symphony, ‘Tasting Sound’

Never before have music and champagne been as captivating and mesmerizing together.

Introducing an unprecedented fusion of artistry and fine champagne, The Maison of Krug presents “Tasting Sound.” This innovative, multisensory music-pairing experience opens a door for Krug lovers to embark on a remarkable journey into the creation of Krug’s latest Éditions.

Krug Tasting Sound experience

Five talented Krug Lover artists have ingeniously translated their tasting sensations into musical compositions, resulting in the groundbreaking Krug Echoes. The two Krug Echoes are accompanied by a glass of Krug – Joseph’s Theme: Dream Variation with Krug Grande Cuvée 171ème Édition, and Joseph’s Theme: Freedom Variation with Krug Rosé 27ème Édition.

Starting now, Krug enthusiasts can immerse themselves in the Tasting Sound experience at Krug Studio pop-ups worldwide or savor it in the comfort of their own homes with limited edition offerings. This distinctive encounter flawlessly combines the delights of taste with the enchanting allure of music, offering a novel approach to savoring Krug.

Explore the upcoming Krug Studio pop-ups in Japan until October 9, in Italy from October 18 to October 24, and in Hong Kong from November 20 to December 3.

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