January 29, 2013: MAC Cosmetics India recently launched an exclusive Pro Store at Juhu, in Mumbai which was the first store launched by the brand in the country. MAC Pro was founded with the goal of providing superior products and education to professional makeup artists, who are an integral part of the MAC DNA.
The visually stunning, over 1,000 square-foot space, is located at Shopper’s Stop, in Dynamix Mall. The store design combines materials such as wood, high gloss surface, mirror and colors with a signature MAC acrylic to create a unique look and feel. The overall neutral palette is punctuated by a playful, colourful wall displaying an array of mason jars filled with vivid paints and pigments. Comprising five makeup stations, the new store has a neat combination of halogen and fluorescent lights to render daylight, providing the most accurate environment for colour study.
Sonic Sarwate, Senior Artist, MAC Cosmetics, India, said, “Every MAC trained artist in a Pro store delivers knowledgeable and exceptional service to customers around the world with their unique MAC style and enthusiasm, they are always eager to share their creativity passion, originality and technical expertise with fellow artists from the industry. I am also excited that all the trend-setting work we do at Fashion Weeks such as New York, London, Milan, Paris, India amongst others, will now be shared proactively with MAC Pro members from India.”
MAC Pro Products are a line of cutting-edge, performance-tested products developed exclusively for professional makeup artists. Consisting of more than 250 different products, the collection provides makeup artists with high-quality formulation, colours, and finishes needed to unleash their creativity at fashion shows, photography shoots and on television and film sets.
The store will also showcase normal lineup products alongside the full range of MAC Pro, and be open to everyone to encourage a lively dialogue between MAC professionals and devotees alike.
