If luxury caters to excesses, it also works on preserving the limited. In an exciting announcement of luxury joining hands with the society and it's good, Moët Hennessy pledged its two-year support as an Official Partner to the airplane Solar Impulse 2, which will depart Abu Dhabi on March 3, 2015, which is setting out to achieve the first round-the-world flight, powered only by solar energy.
Talk about conservation, Solar Impulse is the only airplane with unlimited autonomy capable of flying day and night with no fuel. The India leg of the Solar Impulse journey has stops planned in Ahmedabad and Varanasi, while in America, the plane will stop at Hawaii, Phoenix, Dallas and New York. Moët Hennessy will extend support to the initiative at all these locations, and raise awareness for renewable energy.
Luxury brands are increasingly acknowledging the importance of supporting initiatives which recognize and work on global challenges. Whether it’s Gucci’s Chime a Change project or Bvlgari’s philanthropic activities for Save the Children.
What we love about Solar Impulse’s 11-stop tour is that it finds environment friendly alternatives to lifestyles that just can’t be avoided in today’s time! And by supporting this project, MoëtHennessy wants to raise awareness of the vast potential of renewable energy sources. Interesting to note, the brand also derives all its products from the earth, has a proactive environmental policy based on seven key elements: sustainable agriculture, energy, water and effluents, waste and recycling, ecological design, a green supply chain and choosing responsible providers.
Moët Hennessy Chairman and CEO, Christophe Navarre, said, " We love challenges, we have a spirit of conquest, and the success of our brands has always been inspired by noble human adventures. We know how to take risks and like to think nothing is impossible. We will spread this message throughout the aircraft’s voyage. For us, India, China and the United States are key markets in which we will be proud to help raise awareness of renewable energy."
Cheers to a bubbly mission! Follow the adventure live at solarimpulse.moethennessy.com
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