June 12, 2019: The Italian apparel brand, Paul & Shark, has collaborated with Greg Lauren, the multi-talented American artist, designer and actor, to create a menswear collection that will be delivered over three drops spanning till June 2020.
The first drop of the collection, which will in in stores, features seven designs, representing Mr. Lauren’s signature deconstructed/reconstructed aesthetic. These unique pieces are handmade in Mr. Lauren’s workshop in Los Angeles which include hoodies, work jacket, two pairs of pants, a peacoat and a beanie. Barneys New York, Kith Miami, L’Eclaireur, H. Lorenzo, Browns, Joyce, Antonioli, Dover Street Market Ginza and Corso Como Seoul will be carrying the collection.
The second drop will be presented on June 20 during Men’s Fashion Week in Paris, being available in the market only after January 2020. The third and the final drop will be revealed in June 2020.
“Greg Lauren has shown great respect and enthusiasm for what Paul & Shark represents and he has managed to create a perfect alchemy between his personal vision and the style of the brand, as well as building a marvellous relationship with our style department,” said Andrea Dini, President and CEO of Paul & Shark.
Mr. Lauren is also the newphew of fashion designer Ralph Lauren.
