Rolls-Royce inaugurates its world-first Private Office in Dubai

This outpost will be an extension of the carmaker’s headquarters in Goodwood, West Sussex, England, to help Middle Eastern clients with their commissions.

July 8, 2022: For many years, Rolls-Royce has been inviting their VIP clients to The Home of Rolls-Royce in Goodwood – and now, following significant demand, they are bringing Goodwood to the world. Rolls-Royce has launched its first Private Office outside the UK in Dubai. An extension of The Home, the Private Office Dubai is the first among similar facilities planned for luxury hot spots worldwide. 

Rolls-Royce Private Office Dubai

“The Middle East region has always been an inspirational market for Rolls-Royce Motor Cars, especially when it comes to Bespoke. What we inaugurate today is of great significance as it represents the first Rolls-Royce Private Office outside the UK and further confirmation that Rolls-Royce is a true House of Luxury,” said Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars. “This is not a dealership; it is a unique experience where clients can bring their ideas to life and explore our Home and our people in real-time, using seamless technology,” he continued.

Crafted sensitively to offer exquisite surroundings, highly skilled and experienced experts will consult with clients at Dubai’s Private Office to discover their dreams and learn about them as individuals, to create a unique and wonderful masterpiece reflecting that person’s tastes and desires.

Bespoke Lead Designer Michelle Lusby and Chris Hardy, as the Bespoke Client Experience Manager, moved from Goodwood to take up these positions in Dubai.

Rolls-Royce Private Office Dubai

In response to significant client demand, three key programmes will focus on the Private Office: the recently revitalised Rolls-Royce Coachbuild programme, High Bespoke Commissioning, and access to the Private Office Collection of one-of-one masterpiece motor cars. The offerings are part of a complementary strategy, finding the synergy between the rooted and established Global Dealer Partner Network, with the roll-out of Global Private Office outposts in select locations worldwide.

Around the world, the regional team from each Rolls-Royce Private Office will personally present clients with their completed motor car, as well as a hardcopy keepsake of the process by way of a Bespoke Build Book, enabling the clients to remember, relive and commemorate the journey that is commissioning a Bespoke Rolls-Royce motor car.

The Private Office Dubai, located at The Offices 4, One Central, is welcoming clients now. Private sessions can be booked via the local dealer.

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