February 11, 2021: Unveiling the full Simone Rocha x H&M collection, the pieces highlight the inspirations and emotions that have defined the Simone Rocha world. The collection is a cross-pollination of Rocha’s sensibilities and signatures. A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.
Displaying her feelings for this special collection, Ms. Rocha says, “I hope that the items in this collection will be worn and treasured for years to come. They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways.”
This is a full wardrobe for the family – the first time Ms. Rocha has offered menswear and childrenswear, alongside her signature womenswear. For women, there are tulle dresses in pinks, tartan and classic black. There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with broderie anglaise detailing. For outerwear, there are classic trenches, and, as is signature in Rocha’s collection, a special pink coat, here in sparkling tweed.
Apron tops and dresses in tulle can be layered over other items; from slim dresses, to check trousers and short cloque dresses. There are cosy bubble knits, and wool cardigans with pearl decorations around the neck.
Everywhere, there are classic Rocha elements; special tinsels, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists. For every day, there are spongy hoodies and joggers, and jersey t-shirts embellished with pearls.
Menswear includes a reworked trench, with pearl embellishments on the collar, a rounded summer parka, Aran knits and cardigans, classic wool suiting and a vibrant checked blazer with matching drawstring trousers. There are shirting, hoodies and t-shirts in colour pallets of white, pink and black as well as some printed with photographs by Jacob Lillis.
Ms. Rocha spreads joy with refinement in her first ever childrenswear collection which includes miniaturised versions of some of her classics, including smocks and frill dresses. There are Aran knit jumpers, cosy cardigans with pearl shaped-buttons, soft joggers and sweatshirts, and a button-through puffer, in pink floral, crafted from recycled polyester. The tartan that runs through the collection reappears on tiny dungarees.
For accessories, there are twists on Rocha’s footwear staples: brogues with pearl-shaped embellishments, alongside feather decorated ballerinas and slides. The numerous sparkling choices for adorning hair and ears include beaded-bow earrings and matching tiaras, earrings decorated with real glass beads, flowers and hairslides, and sets of oversized bow hairclips. Also available are neoprene totes with bow details on the straps and various coordinating socks to match the collection.
“This feels like the perfect collection for this moment; a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire,” says Ann-Sofie Johansson from H&M.
The Simone Rocha x H&M collection launches on March 11 and will be available at hm.com as well as on Myntra.
