Cristian Saracco
Cristián Saracco is the Founding Partner of Allegro 234, a boutique consultancy based in Madrid, Spain dedicated to helping organisations transform and grow through people, brands, and experiences. With more than three decades of international experience in Europe and the Americas, he has advised companies in sectors as diverse as wine, retail, beauty, consumer goods, finance, telecoms, and architecture. Prior to Allegro 234, he was Chief Executive Officer of FutureBrand -McCann-Erickson World Group- and Partner at Arthur D. Little. He has worked on and led projects with Bodegas Montecillo, Bodegas Torres, Codorníu, Cosentino, Deutsche Bank, Mercedes-Benz, Osborne, Trasbordo, and Zurich, among others. A long-time advocate of purposeful branding and a founding voice in the movement for brands with a conscience, Cristián continues to guide organisations seeking not just performance, but meaningful, sustainable growth grounded in human experience.
