After three years of restoration, Louis Vuitton has reopened its Milan flagship at Via Monte Napoleone 2. Still based in Palazzo Taverna, the store now includes areas dedicated to design, art, and food, marking the brand’s first restaurant in Italy.
The 19th-century building has been redesigned by architect Peter Marino, who brought in a balance of preservation and change. The neoclassical façade has been carefully maintained, while inside, the layout now centers around a bright courtyard covered by a glass ceiling and surrounded by greenery, similar to what’s often seen in Milan’s architecture. Throughout the store, details like a staircase inspired by Villa Necchi Campiglio and 15 different kinds of Italian stones show how local references were used with intention.
Each floor reflects a different aspect of Louis Vuitton’s world, from ready-to-wear to watches to rare trunks. But the highlight is the second floor, where the brand’s Home Collections are displayed, including the Objets Nomades, Art de la Table, and, during Milan Design Week, the debut of the new Signature Collection.
Interestingly, the Art de la Table pieces have been presented in a faithful reproduction of the dining room at the historic house at Asnières (1892) which belonged to the family of the founder of the House, Louis Vuitton, immersing clients into the story of the Vuitton family.
The space also includes a room dedicated to Louis Vuitton’s custom board games and collectible items, many of which feature marquetry and enamel work by artisans from the maison’s French workshops.
Furniture and artwork have been selected with the same level of curation. Pieces by Gio Ponti and Osvaldo Borsani appear alongside contemporary works by artists like Vik Muniz and Peter Halley. A few standout objects include a Campana Brothers cocoon chair in jute and leather, and ceramic vases by Hella Jongerius. The store feels less like a commercial space and more like a lived-in gallery — one that happens to carry clothing, accessories, and books.
A key addition sets this flagship apart: Louis Vuitton has teamed up with the Da Vittorio restaurant group to open two hospitality spaces within the building. In the courtyard sits the Da Vittorio Café Louis Vuitton, designed as a winter garden with custom furniture, Italian textiles, and a casual menu that still reflects fine-dining precision. The space uses custom ceramic tableware designed to reflect the patterns of terrazzo flooring found in traditional Milanese homes. The café menu is aimed at “luxury snacking”, drawing from local and global influences.
Beyond that, through a separate entrance on Via Bagutta, is DaV — a full-scale restaurant created in partnership with the same team. It leans into Milanese warmth and detail, from wood-paneled floors and art-covered walls to dishes built around seasonal Italian ingredients. the restaurant is contemporary, fresh and confident. Welcoming clients of all ages, a curious artwork of the Pink Panther, holding a pizza and wearing Nikes, by Katherine Bernhardt, brings much mirth. It is an ironic touch in a setting where sophistication shines through in every detail.
With this new store in Milan, Louis Vuitton is offering a space where people can shop, eat, and spend time, showing how the brand is integrating more into everyday life.
