Further advancing into the fine jewelry market in India, Swarovski, known for its high-quality crystals, has announced the launch of their ‘Swarovski Created Diamonds’ collection in India. This move comes after their success in the same endeavor in the USA, China, and Japan.
Forged with precision, with Swarovski’s intricately cut laboratory-grown diamonds, which are indistinguishable from mined diamonds in every way but origin, Swarovski Created Diamond’s fine jewelry collections exhibit the brand’s mastery of light and savoir-faire.
They are crafted with 100% renewable energy and recycled gold and silver, and only diamonds of the highest quality are utilized. Each stone is graded by the International Gemological Institute (IGI) according to the 4Cs of diamond quality – cut, color, clarity, and carat weight.
Diamonds of 0.18 carat and larger bear a microscopic laser engraving – “SWAROVSKI CREATED DIAMOND” – marking it as an authentic Swarovski jewel, thus guaranteeing its quality and origin along with Swarovski’s expertise, and craftsmanship.
The first of Swarovski’s Created Diamonds collection is Galaxy, a 19-piece collection comprising necklaces, rings, earrings, and bracelets in an iridescent assemblage of diamond cuts, expertly crafted to capture and transform the light. Created by Swarovski’s Global Creative Director, Giovanna Engelbert, the collections takes its inspiration from the birth of the cosmos.
American supermodel Anok Yai wore a statement necklace from the Galaxy collection to the 2024 Met Gala, while actress Jennifer Lawrence wore a tennis necklace from this collection for the 96th Academy Awards in March 2024.
Ms. Engelbert, who brings her unparalleled bold aesthetic to the diamond design, shared, “The confluence of diamonds, Swarovski’s heritage, and my creative vision has culminated in a collection that embraces the birth of new dimensions for the universe of Swarovski. The endeavor of meticulously creating diamonds to reflect light in mesmerizing ways was remarkable, and what truly excites me is the accessibility to this beauty, thereby elevating the possibilities of customers’ creativity in their self-expression.”
Myrtille Clement-Fromentel, Swarovski CBO, gave the statement: “As Masters of Light since 1895, we are pleased to enrich our proposition with the Swarovski Created Diamonds collection in India. Each piece reveals our unique savoir-faire, creativity, and artistry, allowing customers to indulge themselves or delight their loved ones with beautiful fine jewelry pieces. Our Swarovski Created Diamonds collections are the ultimate expression of Giovanna Engelbert’s creative vision and represent an exciting chapter in our brand journey to offer all our customers the opportunity to unleash the full radiance of their individuality.”
With its long legacy of precision cutting, ingenuity, and workmanship since 1895, venturing into the fine jewelry market is a natural trajectory for the 129-year-old luxury brand. The Swarovski Created Diamonds collection will be available in India from June 15, 2024, at select Swarovski boutiques in Delhi, Mumbai, Pune, Bangalore, Amritsar, Cochin, Hyderabad, Chennai, Surat, Ludhiana, Chandigarh, and Kolkata, starting at INR 26,000 onwards.
