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This unique watch by Jacob & Co. immortalises two great boxers of our time

Commissioned by Saudi Arabia’s entertainment authority, and to be auctioned by Sotheby’s, the watch pays tribute to the Tyson Fury vs. Oleksandr Usyk match.

In what promises to be an epic clash between two boxing titans, Tyson Fury and Oleksandr Usyk are set to face off on May 18. This highly anticipated showdown will be a highlight of Riyadh Season, taking place at the Kingdom Arena in Riyadh, Saudi Arabia. To commemorate this monumental event, HE Turki Alalshikh, the chairman of Saudi Arabia’s General Entertainment Authority (GEA), has unveiled a bespoke, handmade timepiece.

Jacob & Co X Saudi Arabia X Sotheby's

Working in collaboration with luxury watch brand Jacob & Co, the Saudi Royal Alalshikh has commissioned the creation of this limited-edition watch. Crafted by Big Time Creative Shop, GEA’s creative arm, this exquisite timepiece will be auctioned by Sotheby’s. During the fight week, Sotheby’s will oversee the auction featuring this highly coveted and valuable item as its centerpiece.

Both, the British heavyweight champion Mr. Fury, and Ukrainian pro-boxer Mr. Usyk, will receive one of these watches each as a cherished memento prior to their historic and unforgettable clash for the first undisputed heavyweight title fight of the 21st century.

Jacob & Co X Saudi Arabia X Sotheby's

While sports memorabilia typically fetch impressive sums at auction, this particular occasion holds even greater significance. With the last undisputed heavyweight champion being Lennox Lewis in 1999, the anticipation surrounding the fight after two decades and the opportunity to obtain one of these watches that is made to pay tribute to this battle will undoubtedly influence the extent to which bidders are willing to compete for ownership.

Derived from the Astronomia Art collection, the ‘Ring of Fire’ is a 50-mm rose gold timepiece by Jacob & Co., meticulously crafted as a homage to both fighters, and a stunning tribute to their prowess. Positioned alongside the double-axis flying tourbillon are two additional figurines representing their gloves, impeccably crafted to showcase even their autographs.

Jacob & Co X Saudi Arabia X Sotheby's

The dial displaying the hours and minutes mirrors the iconic champion belt of the World Boxing Council (WBC), an official partner of Riyadh Season, while its distinctive green hue is echoed in the strap.

All proceeds from the auction will be contributed to Make-A-Wish International, a global organization dedicated to fulfilling the wishes of children facing critical illnesses.

The Saudi Royal HE Turki Alalshikh, said, “This is an incredible and rare opportunity to own a piece of boxing history. The magnitude of this fight cannot be under-estimated. It will be spoken about for decades, and the successful bidder will share a special bond with the lead protagonists of this undisputed heavyweight story through the collective ownership of these unique and elegant timepieces. We are also pleased to be able to donate all auction proceeds to Make-A-Wish International, so they can help fulfil the wishes of even more children around the world.”

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