Obeetee, one of India’s largest hand-knotted carpet maker, has launched Boudoirism: The Sensuality of She, in a debut collaboration with AD100 interior designer and textile artist Smitha Zachariah. The 12-carpet collection moves the handcrafted carpet away from the drawing room and into the most personal spaces of a home.
The brand was founded in 1920 by three British gentlemen, FH Oakley, FH Bowden and JAL Taylor, in Mirzapur, a town whose carpet-weaving tradition dates back to the Mughal era. From there, Obeetee today works with over 20,000 skilled weavers whose craft has produced carpets for the Rashtrapati Bhawan, the Lok Sabha and the Rajya Sabha. With its global footprint continuing to grow, most recently with the opening of its London store, the brand has been increasingly working with contemporary design voices to bring the handcrafted carpet into modern interiors.
Boudoirism did not begin at a design desk. It began over coffee. Zachariah and Angelique Dhama, President of Obeetee, found themselves talking about the many roles women hold and the spaces that hold them in return, before the meetings, the decisions, the day. Their conversations kept circling back to the same question, “What if a carpet could capture the sensuality, confidence and layered identity of a woman’s private world?” That question became the blueprint for the collection.
The 12 carpets are articulated across six jewel tones: citrine, ruby, emerald, sapphire, amethyst and ‘Jewel of the Crown’. Rather than functioning as a traditional design series, Boudoirism reads like a sequence of interior moments. Zachariah draws from Indian jewellery, Mughal ornamentation and heirloom textiles, working chandelier-like motifs, gemstone drops, filigree details and architectural frames into carpets that feel collected rather than composed.
Each tone carries its own atmosphere. Sapphire channels the quiet theatre of the dressing room, deep blues layered with architectural grids and softened florals that feel like ornaments laid out before adornment. Ruby arrives with the intensity of celebration, a saturated red centred around a bold medallion reminiscent of a gemstone setting, with layered textures that recall brocade and heirloom saris. Citrine captures the warmth of morning rituals, gold tones and Mughal botanicals lending the carpets a luminous, almost heirloom quality.
Amethyst deepens into evening glamour, shadowed purples and chandbali-inspired motifs that evoke jewellery in motion, silk, perfume and the ritual of dressing for the night. Emerald offers sanctuary, rich greens layered with Mughal florals and carved textures, held by a striking circular design that transforms a necklace-inspired motif into a jewel-like centrepiece within the room.
Jewel of the Crown closes the collection by bringing all six tones together in a layered, maximalist composition where ornament, textile details and jewel-like motifs converge, placing the woman firmly at the centre of the story.
“Boudoirism grew out of conversations about women, creativity and the spaces we claim as our own. At Obeetee, we believe carpets carry stories within their threads. Smitha’s design language brings a deeply personal and emotional dimension to that craft,” Dhama said.
Boudoirism is designed for bedrooms, dressing rooms, walk-in wardrobes, reading corners and book nooks. The collection is available online and at Obeetee flagship stores across Delhi, Mumbai, Kolkata, Hyderabad, Bengaluru and Pune.
