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Bringing European hospitality to America, Oetker Collection to open first US Masterpiece hotel with The Vineta Hotel in Palm Beach

To be launched in collaboration with owner-partner Reuben Brothers, Oetker Collection will transform the historic Palm Beach hotel formerly known as The Chesterfield.

Vineta Hotel Palm Beach Florida

November 11, 2022: Hospitality group Oetker Collection has announced the latest addition to its portfolio and first property in the United States, with The Vineta Hotel in Palm Beach, Florida, scheduled for late 2023. The Vineta Hotel will mark the luxury brand’s 12th Masterpiece Hotel. Situated in the heart of Palm Beach, the hotel is located just two blocks off Worth Avenue – renowned for its designer boutiques, art galleries and coveted restaurants – and mere minutes away from the beach.

Paying homage to the hotel’s legacy, Oetker Collection will bring back the Vineta name. Originally opened as the Lido-Venice during the real estate boom in 1926, it was shortly thereafter renamed The Vineta and remained so for the next fifty years. A brief period as a condo in the 1980s followed, before the property would reemerge in its most recent incarnation, The Chesterfield, in 1989.

Palm Beach Florida

A clock tower at Palm Beach, Florida.

With its distinct pale-pink façade, the 100-year old property is a quintessential example of Mediterranean Revival architecture which Palm Beach is renowned for. The Vineta Hotel will have a top-to-bottom renovation led by Paris-based interior designer Tino Zervudachi. Reducing the room count from 53 to 41 to allow for a more generous sense of space, the hotel will offer a range of accommodations featuring fresh and bright interiors. The hotel is being developed in partnerhsip with Reuben Brothers, a private equity and real estate investment and development firm. 

On the first level, The Vineta Hotel will offer an eclectic mix of four distinct environments. The former Leopard Lounge, in its heyday a popular Palm Beach night spot for celebrities and locals, will undergo a full transformation. Elegant and discreet, yet fun and vibrant, this restaurant will become a new gathering place in Palm Beach perfect for laid-back, atmospheric lunches and buzzy dinners. Against a lush backdrop of flowering vines and palms, the emblematic courtyard will be transformed into the ultimate al fresco dining destination. 

Worth avenue Florida

A view of the prestigious Worth Avenue in Florida.

An exciting addition will come in the form of a newly constructed statement bar, offering a play on the ‘American Bar’. Intimate, with only a handful of seats, this will be the ideal destination for glamorous pre-dinner drinks or a night cap. Lastly, The Vineta Hotel will introduce a newly created Mediterranean-inspired indoor-outdoor poolside restaurant. Promising details indeed!