More than a decade after opening its first store in New Delhi, Cartier has expanded its presence to Mumbai, a city celebrated for its diverse culture intertwining entertainment, economy, and the arts. Brand ambassador Deepika Padukone – attired elegantly in Louis Vuitton and Cartier jewels of course – inaugurated the store.
Boasting a legacy that extends over 175 years, Cartier stands as a brand intricately woven into the fabric of history and culture. In collaboration with Reliance Brands Ltd., the new store is an extension of this rich heritage.
Speaking on the new store, Sophie Doireau, CEO of Cartier Middle East, India, Africa & Turkey, said, “India is a vibrant country with a dynamic and youthful population that is both inspired by its heritage and poised to innovate for a brighter future. The launch of our boutique in Mumbai is a testament to the Maison’s commitment to a long-lasting relationship that has had a significant impact on Cartier’s craftsmanship for over a century.”
Cartier has ensured that their newest boutique in Mumbai at Jio World Plaza is a sensory experience for visitors. Stepping into the store, the brand’s iconic panther welcomes visitors through a vibrant patina mural in signature shades of red, gold, and beige. As patrons look up, they encounter a meticulously crafted ceiling inspired by various forms of lapidary art, reminiscent of opulent palaces in India. The warm tones of beige, gold, and champagne bronze envelop the spaces, creating an ambiance akin to a royal residence. The brand’s association with the royals is reflected in every corner of the interior.
The regal aura extends into a niche room adorned in vibrant orange, a color revered for its associations with optimism, energy, knowledge, and purity. Transitioning to the Men’s Universe, a space exuding strength and bravery, features carmine-red hand-painted wallpaper. The bespoke wallpaper, adorned with lotus petals, symbolizes the energetic rhythm found in nature. Indian design takes center stage with seating embellished in traditional paisley motifs, inviting visitors to dream big, mirroring the adventurous spirit of the Cartier brothers.
Continuing the immersive journey, the VIP Salon unveils an exclusive and discreet space adorned with coffered ceilings inspired by carved wooden Havelis architecture. The walls are adorned in colors like yellow for luck and success, and blue symbolizing life and power. Each element in this boutique reflects a harmonious fusion of Cartier’s timeless elegance and the cultural richness of Mumbai, creating an environment where art, history, and luxury converge seamlessly.
– By Pritha Debroy
