RRR actress Alia Bhatt flaunts the iconic Gucci Bamboo 1947 bag in the announcement campaign.
May 11, 2023: It’s been quite an exciting year for both the Italian fashion house Gucci and Gangubai Kathiawadi star Alia Bhatt. After showcasing a stunning Fall 2023 collection and appointing Sabato De Sarno as its new creative director, the fashion giant officially welcomes Indian actress and producer Alia Bhatt as its newest global brand ambassador, recognizing her power packed performance in RRR.
The actress shared her excitement about the partnership on Instagram, saying, “I’m honored to represent the house of Gucci not only in India but at a global stage. Gucci’s legacy has always inspired and intrigued me and I’m looking forward to the many sartorial milestones we create together.”
Alia Bhatt has established herself as a versatile actress, and producer with her debut Netflix movie Darlings. Her outstanding performance in Gangubai Kathiawadi has catapulted her global rise as she takes a leap from Bollywood to star in Netflix’s Heart of Stone.
Bollywood actors such as Deepika Padukone, Priyanka Chopra Jonas and Ranveer Singh have been announced as brand ambassadors for international luxury brands in the recent past, signaling a much-awaited recognition of India’s talent on the global stage.
As the house’s global ambassador, the new mother and much-loved actress will attend the Gucci Cruise 2024 runway show in Seoul, South Korea, at Gyeongbokgung Palace, on May 16, 2023.
- By Pritha Debroy