Swiss independent watchmaker Mauron Musy has announced a strategic partnership with FundTime LLC, a U.S.-based investment firm that has taken an equity position in the company and will serve as its exclusive distributor across the American market.
The partnership brings together two distinct but complementary roles under one arrangement. FundTime is not simply a distributor that moves product through retail channels, but is now a part-owner of the brand, which means its commercial success in the U.S. is directly tied to Mauron Musy’s overall growth.
Christophe Musy, Co-Founder and CEO at the watch brand, said, “At Mauron Musy, challenging industry conventions is part of our DNA. Our no-gasket innovation represents a human spirit that refuses to accept limits. Partnering with FundTime allows us to bring that spirit to life for new collectors and audiences in the United States. Their passion for independent watchmaking and relationship-driven approach make them the ideal partner for our next chapter.”
Mauron Musy was founded in 2013 by Eric Mauron and Christophe Musy in the Broye Valley at the foot of the Swiss Jura. The brand has built its identity around the nO-Ring® system, a gasket-free approach to water resistance that departs from the rubber seals that the watch industry has relied on for decades. The technology reflects a deliberate choice to solve a well-established problem through original engineering rather than accepted convention.
Lior Arussy, Founder and Managing Partner of FundTime LLC, said, “FundTime seeks independent brands whose authenticity and technical ingenuity set new benchmarks. Mauron Musy stood out from many opportunities because it embodies both Swiss precision and visionary courage. We’re honored to help this remarkable brand reach the appreciation it deserves among U.S. collectors.”
The U.S. is the world’s largest market for watches by value, and it has shown a growing appetite for independent Swiss makers with a clear technical story to tell. The U.S. luxury watch market generated a revenue of USD 3,796.4 million in 2023 and is expected to reach USD 5,785.4 million by 2030, growing at a CAGR of 6.2% from 2024 to 2030.
Dealing in limited numbers, Mauron Musy watches command five digit prices, with the Blueprint Hard Gold Skeleton going up to CHF 78,000 (approximately US$ 99,700). With highly technical pieces that have a distinguishable case, securing a partner with local market knowledge, retail access, and a financial stake is a structured way for Mauron Musy to enter a market without losing independence.
The financial terms of the deal have not been disclosed.
