The NFL (National Football League) is charting fresh territory as it announces a historic first-of-its-kind partnership with Breitling. The Swiss watchmaker has been named the official timepiece partner of the league through a multi-year global agreement, making Breitling the NFL’s first luxury watch collaborator. To mark the launch, Breitling has introduced two special NFL Team Edition collections, the Chronomat Automatic GMT 40 and the Endurance Pro, designed for each of the league’s 32 teams.
Renie Anderson, Executive Vice President and Chief Revenue Officer for the NFL, said, “This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand. We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”
Breitling and the NFL share more than a century of history in shaping global culture, both driven by precision and performance. This isn’t the first time Breitling has been connected to football. In the 1990s, the brand collaborated with the Baltimore Ravens on a limited-edition Chronomat ref.1305012. That connection has now expanded across all 32 franchises, uniting style, energy, and fandom on a worldwide scale.
Georges Kern, CEO of Breitling, said, “Partnering with the NFL is a defining moment for Breitling. The NFL brings people together: families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
The partnership will be visible throughout the NFL season. Breitling will activate across major events such as Super Bowl LX, NFL Honors, and other key moments. At the 2026 NFL Honors, select award winners will even receive custom Breitling timepieces. The brand will also support the league’s international expansion, activating at Breitling boutiques in line with the 2025 NFL International Games in São Paulo, Dublin, London, Berlin, and Madrid.
Kyle Smith, fashion editor at the NFL, said, “At the NFL, precision and performance live on and off the field. Partnering with Breitling and developing the NFL Team Editions will allow fans to incorporate that spirit into their look with a statement that’s bold, personal, and unmistakably tied to their favorite team.”
The collections showcase Breitling’s technical edge with team-specific design. The Chronomat Automatic GMT 40 NFL Team Editions use team colors and logos to celebrate loyalty. Each dial carries the team’s primary color, from Montana Red for the San Francisco 49ers to Midnight Green for the Philadelphia Eagles, with the GMT hand featuring the secondary shade such as Steelers Gold or Broncos Navy. A tone-on-tone 24-hour scale keeps the focus on the color accents, while the caseback is engraved with each team’s logo. Inside, the watch runs on Breitling’s COSC-certified Caliber 32 with a 42-hour power reserve. Its 40 mm case, 200 m water resistance, and durable build make it versatile for travel and game-day wear.
The Endurance Pro NFL Team Editions lean into a sportier look. Made of titanium — 2.2 times lighter than stainless steel – the chronograph comes in 32 bold variations, each defined by the team’s colors. The inner bezel features the primary team shade, the six o’clock subdial carries the team logo, and the caseback is etched with the NFL Shield. The black dial and rotating titanium bezel add contrast, while the pulsometer scale serves both practical use and fan flair. It is powered by Breitling’s COSC-certified SuperQuartz caliber 82, offering accuracy alongside a chronograph, solar compass, and strong readability. Its black rubber strap adds a practical, athleisure-ready edge.
Both collections will debut during the 2025 NFL season and will be available worldwide at Breitling boutiques, authorized retailers, and on Breitling.com. With 32 variations of each model, the partnership delivers more than merchandise, it creates a way for fans to carry their team identity with them. For Breitling, it secures a place in one of the most passionate sports communities in the world, while for the NFL, it brings precision timekeeping into the rhythm of the game in a way that is built to last.
