When luxury home brand Visionnaire chose its Milan headquarters in 2008, inside the former Cinema Cavour, the company envisioned a space of artistic experimentation where people could meet and share the experience of beauty through interaction with unparalleled creativity. This was the beginning of the Wunderkammer, an art gallery inside Visionnaire, which hosts artistic exhibitions that combine with the brand’s design activities. The Visionnaire Design Gallery is a reference point for the Turati district in Milan and it has now opened its doors to a glamorous bistro, expanding the concept of the store from a point of sale to a place of being.
Renowned chef Filippo Gozzoli delves into the philosophy of Visionnaire and makes it his own, transforming the bistro into an evocative destination poised between art and design based on the subtle enhancement of exquisite local ingredients and the curiosity to experiment with new flavors and combinations.
From the choice of a prevalently plant-based lunch menu to several signature recipes such as beef tartare, the fish broth tube, the beetroot club sandwich and the pappa al Pomodoro, the day progresses to aperitif specialties and a dinner that combines raw fish creations with exclusive champagnes, including a selection by the iconic French Champagne Label, Perrier Jouet.
The Bistrot’s Perrier Jouet lounge, a first in Milan, dedicates an exclusive space to the most sophisticated champagne connoisseurs, who will immerse themselves in a unique experience in the entrancing world of the French maison. The cocktail list pays tribute to Visionnaire’s most beautiful projects around the world: from the Garden of Beauty presented at Miami Art Basel comes the Pavone Sour; the Lego Tonic lands directly from the moon, the imaginary of inspiration of the designers Draga & Aurel for the Lego capsule collection.
The brand identity of Visionnaire Bistrot has been created by Golab Agency, interpreting the stylistic codes of the brand and shaping them into a new, ambitious project. The cuisine of Visionnaire, presented beautifully, pays homage to the Italian lifestyle in the home and the kitchen, drawing out the excellence of Italian savoir faire intertwined with remarkable memories.
