Under the grandeur of Jaipur’s Royal Palace, Princess Gauravi Kumari unveiled Jimmy Choo’s limited-edition Diwali capsule, a collection that celebrates the festival of lights with modern elegance and festive sparkle. The campaign captures the richness of textures and the contemporary glamour of each piece, reflecting the joy and sophistication synonymous with Diwali.
The capsule features standout silhouettes in a celebratory color palette of gold, champagne, and red. Key pieces include the Skye, Dina Flat, Karli, and Romy, alongside the signature Drop Heel pumps, Ixia and Amel. Hero bag styles such as the Bon Bon and Sweetie further elevate the collection, offering timeless elegance for festive gatherings and beyond.
Princess Gauravi Kumari, daughter of Rajasthan’s Deputy Chief Minister Diya Kumari and granddaughter of Rajmata Padmini Devi, was appointed as Jimmy Choo’s brand ambassador for India in May 2024. Her involvement with the brand underscores a shift in luxury marketing, moving beyond traditional Bollywood celebrities to include figures who embody a blend of heritage, modernity, and authenticity. As a Gen Z royal, the princess represents a new generation of Indian royalty, globally educated, media-savvy, and committed to heritage and women’s empowerment through her foundation.
Beyond her fashion endeavors, Princess Gauravi Kumari is deeply committed to cultural preservation and empowerment. As the general secretary of the Princess Diya Kumari Foundation (PDKF), she focuses on empowering underprivileged women and girls through skills training, economic independence, and cultural preservation. Her role as creative director of The Palace Atelier, a curated store within Jaipur’s City Palace, further exemplifies her dedication to bridging tradition with modernity.
The Diwali capsule collection is designed to reflect the joy and light of the festival. Each piece is crafted with exceptional attention to detail, ensuring that they make a statement at festive gatherings and beyond. The collection is available in select boutiques and online globally. This global availability underscores Jimmy Choo’s commitment to reaching a diverse audience and celebrating cultural moments worldwide.
