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Picture of Prateeksha Guruji

Prateeksha Guruji

Prateeksha Guruji joined LuxuryFacts as a features writer in 2020. With a postgraduate degree in luxury brand management from FAD International Mumbai, Prateeksha has also excelled as a senior brand manager for an Indian high jewelry brand, where she spearheaded international brand campaigns at the Cannes Film Festival and London Fashion Week. Currently, she serves as a marketing mentor and a brand consultant in the luxury sector.
Picture of Prateeksha Guruji

Prateeksha Guruji

Prateeksha Guruji joined LuxuryFacts as a features writer in 2020. With a postgraduate degree in luxury brand management from FAD International Mumbai, Prateeksha has also excelled as a senior brand manager for an Indian high jewelry brand, where she spearheaded international brand campaigns at the Cannes Film Festival and London Fashion Week. Currently, she serves as a marketing mentor and a brand consultant in the luxury sector.

All articles by the author

Cou Cou: Bona Fide French Flavors in Mumbai

The newest French patisserie in town, Cou Cou, is Oberoi Group’s first independent food and beverage outlet. Under the culinary expertise of Chef Pratik Deshmukh and Chef Pierre Storti, Cou Cou’s authentic and freshly made French delights are bound to give you all the Parisian feels in Mumbai

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Embroidery Techniques: The True Luxury of Indian Couture

Gone are the days of logo loyalty. Today’s fashion consumer is taking the time to understand India’s heritage and expertise in traditional embroideries, many of which are ancient and lesser heard of. We explore some such techniques and the designers working with these delicate threads, who are also taking them to international waters

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Etisha Collective: Ottoman Craftsmanship Meets Luxury Bath Linens

A brand born during the pandemic, Etisha Collective offers handwoven luxury bath towels made by using ancient 17th century Turkish craftsmanship. We try to understand the challenges of incorporating an age-old weaving technique into a modern luxury brand while trying to adapt a sustainable, pro-nature approach

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Nature as True Luxury: The Rise of Natural History Auctions

While a rare painting or a jewel is always a coveted object for a collector, the charm of the extraterrestrial or the prehistoric is unmatched. Fossils uncovered from the rugged recesses of the mountains and mysterious meteorites fallen from the skies have increasingly caught the attention of art collectors. We dig deeper (pun not intended) into the rising demand for natural history auctions

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Through The Crystal Ball: Swarovski’s Sparkling 125 Years

A shining embodiment of precision, craftsmanship and innovation, Swarovski’s awe-inducing status transcends time and borders. As the legendary Austrian brand marks its quasquicentennial, we dig deeper into its rich heritage and explore its future plans for the Indian market, including its one of a kind collaboration with a Bollywood celebrity, with Mr. Lars Schmidt, Managing Director, Swarovski Southeast Asia, and India

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5 Unexplored Destinations to Travel to Post-Covid

As the world slowly takes baby steps and adjusts to the new normal, it won’t be long till international travel gets back on track. While your travel bucket list may already be overflowing, we bring you some of the most pristine and undiscovered destinations around the world which will compel you to make some changes to your list

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Indian Luxury Weddings: A COVID-19 Metamorphosis

With a world health crisis on one side and an extraordinary Indian wedding on the other, the game of who has the grandest wedding has undergone a total shift. With insights from some of the biggest experts, we take a look at some of the most remarkable changes a small virus has made to the $50 billion wedding industry

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A New Ghost Story: Rolls-Royce’s Second Generation Ghost Redefines Luxury

The much anticipated moment finally arrived for motor enthusiasts around the world as ultra-luxury British carmaker Rolls-Royce launched its newest second generation Ghost. Touted to be the most technologically advanced car by the brand so far, the exquisite saloon is equipped with world-class engineering and a brand new Post Opulent philosophy. We explore the recent and impressive rebranding, the inspiration and of course, the features of the latest Gen 2 Ghost

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