Kering Eyewear, glowing from a positive 2024 revenue report, is strengthening its industrial base with a new agreement that brings Visard fully under its wing, while securing a minority stake in Mistral, with the possibility of a complete acquisition by 2030.
Visard and Mistral, both based in Italy’s renowned Belluno district, have built a legacy of craftsmanship and innovation. Visard, with around 75 employees, specializes in injected plastic optical frames and sunglasses, while Mistral, employing about 120 people, focuses on premium acetate eyewear. The acquisition of Visard and Mistral is a continuation of a well-established relationship that has contributed significantly to Kering Eyewear’s success.
Roberto Vedovotto, Founder, President and CEO of Kering Eyewear, said, “Throughout the years, Visard, Mistral, and their respective founding entrepreneurs have provided an invaluable contribution to the success of Kering Eyewear, bringing unparalleled quality and technical expertise to our company. We are therefore proud to welcome Visard within Kering Eyewear and delighted to partner with Mistral for the next phase of its development, confirming our commitment to continuing to support the exceptional human capital of the Belluno district, empowering it as the center of the eyewear industry, while further investing in innovation and promoting craftsmanship excellence.”
The agreement, currently awaiting regulatory clearance, is expected to be finalized in the third quarter of 2025.
Kering Eyewear has a partnership deal with Richemont to develop and distribute eyewear for Cartier, Montblanc, Chloe and other Richemont brands, along with eyewear for Kering brands. The company has also acquired eyewear brands Lindberg and Maui Jim in the past.
As Kering Eyewear expands its industrial presence, the company remains dedicated to preserving the craftsmanship and innovation that define luxury eyewear.
