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Picture of Niyoshi Shah

Niyoshi Shah

Niyoshi is a luxury brand consultant with a keen expertise in fashion, lifestyle, beauty, and luxury launches. With 12 years of experience advising some of the world's most prestigious brands, she combines strategic insight with an unparalleled understanding of market trends. She is also a prolific writer with her articles covering a range of topics, from the latest fashion trends to in-depth beauty reviews and exclusive luxury launches. An avid traveler and reader, Niyoshi draws inspiration from her global adventures and diverse literary interests, enriching her professional and creative endeavors. With her finger on the pulse of the industry, she continues to shape and influence the luxury landscape through her innovative approaches and eloquent writing.
Picture of Niyoshi Shah

Niyoshi Shah

Niyoshi is a luxury brand consultant with a keen expertise in fashion, lifestyle, beauty, and luxury launches. With 12 years of experience advising some of the world's most prestigious brands, she combines strategic insight with an unparalleled understanding of market trends. She is also a prolific writer with her articles covering a range of topics, from the latest fashion trends to in-depth beauty reviews and exclusive luxury launches. An avid traveler and reader, Niyoshi draws inspiration from her global adventures and diverse literary interests, enriching her professional and creative endeavors. With her finger on the pulse of the industry, she continues to shape and influence the luxury landscape through her innovative approaches and eloquent writing.

All articles by the author

Fendi Baguette

Why do Luxury Fashion Brands Repeatedly Revisit their Storied Archives for Inspiration?

Historically fashion has always thrived on revivalism, nostalgic inspirations and resurgence of specific trends every two decades, a concept called the “20-Year Rule”. Legacy fashion houses such as Chanel, Saint Laurent and Dior, regularly dive into their own archives, exhuming old motifs, silhouettes and prints, and repurposing them into new collections. We find out the underlying reasons behind this and the incontestable significance of archival fashion.

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Taki Taki: Low Lights, High Spirits, Irresistible Makis

As diverse as Mumbai is, authentic Japanese and Pan-Asian cuisine has never reached the same levels of high gastronomy or ever celebrated in the same way before as now (post-pandemic). Enter – Taki Taki. Like a clandestine culinary cult, this chic and stylish restaurant offers charm with a succulent dose of substance

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Soul Tree Wins Our Heart (and Health) with its Hemp-Based Range!

Ayurveda may well be a 5,000-year-old ancient science of the East, but it’s only now beginning to gain recognition as a mainstream beauty solution. Launched with a definitive differential in the fast growing chemical-free beauty gamut, SoulTree encourages holistic healing through its range of luxe hemp-based products that will gently soothe your skin, providing hydration that lingers for hours

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Cafe Noir: A Quaint Brasserie in the Heart of Mumbai

Finding the right tone for a new restaurant is fiendishly complicated. Cafe Noir attempts to recreate the magic of a tasteful French bistro, armed with an unpretentious menu, elegant interiors and a lot of ambition. A “brasserie de luxe” – the charming cafe has an old-world appeal, courteous and friendly staff and a pleasant ambience

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Studio Renn: Forging a Unique Union between Fine Jewellery & Immersive Art

Art has long been central to the creative process in jewellery designing. And Studio Renn takes this inexorable union to the next level by referencing storytelling and imaginative perceptions to create distinct jewels that are boundary-breaking in their design concepts. Their approach is purpose-built for today’s cross-cultural environment, a terrain in which concept and luxury, tangible and intangible, product and notion coexist as a whole

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The Fashion Pact: A New Paradigm to Transform the Industry

An initiative that brings together roughly a third of the industry around a series of ambitious sustainability goals, The Fashion Pact commences, or attempts to commence, a new era of environmentally cognizant business decisions. A long overdue endeavour to regulate and hold the second most polluting industry accountable

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Virtual Travel: The Millennial Tool to Satiate Your Wanderlust

If you could travel the world, without a price tag, amid a global pandemic and witness the most awe-inspiring sights – who wouldn’t be sold to this idea? Thanks to an increased acceptance and usage of virtual reality (VR) and the millennial obsession with vacations, traveling virtually has become the coolest quarantine pastime

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Personalized, Online Downtime at Chiva-Som

A pioneer in transformative wellness practices, Chiva-Som in Hua Hin, Thailand has launched an invigorating customized wellness program spearheaded by their in-house advisors, practitioners and experts. I tried the tele-therapy service via video communication and came out rejuvenated, relaxed and equipped with tools to reset my lifestyle

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Eau Bar, The Oberoi Mumbai: Experiencing Mumbai through the Ages

A little bit of chic French luxury has made its way to Mumbai’s plush Marine Drive area – and you’ll find it at The Oberoi hotel. The refurbished EAU Bar is an oasis of relaxed elegance and sophisticated ambience ready to rescue shoppers from the crowds. A stylish bar with an interesting cocktail menu to match, the bar makes for the perfect Sunday evening experience overlooking the spectacular “Queens Necklace”

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A Humming Way: Bringing Sustainable Fashion from India to the Global Runway

Although all brands advertise themselves so, it’s hard to know which brands are actually sustainable. By focusing on artisanal labor, high-quality natural fabrics, local supply chains, reduction of energy and water consumption, elimination of chemical use, and minimal impact on forests and biodiversity, A Humming Way brings forward a truly sustainable product that recalls luxury with an edge

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Tresind: A Fine Experience for Modern Traditionalists

At a time when Indian cuisine is explored, exploited and re-invented up to its most cliched limits, Tresind manages to do something remarkable. It goes beyond the ordinary gourmet savoir-faire to deliver a unique experience using traditional Indian dishes from every region and reimagining them to match the demanding palates of modern connoisseurs

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HARAKH – Translating Joy into Jewelry

Inspired by the vast treasures of Rajasthan and Gujarat, jewelry brand HARAKH combines ancient techniques to create unique pieces that are crafted with a strong spiritual influence. Becoming the official jewellers for le Bal, Paris 2019 gave further credence to their craftsmanship

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Sustainable Fabrics: The Future of Fashion

Discarded food, orange peel, recycled cork and fish skin are some of the few commodities that can now be transformed into clothes. As we embark upon the era of “Eco-Age”, if global warming isn’t scaring you enough, then spilt landfills and annual carbon footprint escalations are reason enough to create a future we all can truly survive in

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Nuskay: A Concoction of Traditional Asian Beauty Rituals

We’ve tried, tested and slept our way to identify the best beauty products to ensure waking up with that all-important, well-rested glow! Nuskay, a coming-of-age beauty line that professes use of herbal, bio-inspired and sustainably-sourced ingredients, is a sure winner for the conscious beauty buff

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Dine with the Stars at Asilo, Mumbai

An enchanting experience with a 180-degree view of the city skyline paired with the visual punch of the majestic sea-link stretching across the Arabian Sea, Asilo in Mumbai has what it takes to shine as India’s trendiest rooftop bar

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India Jones – A Feast for all Your Senses

A decadent homage to Mr. Bharat Joyent (anglicised as India Jones)’s unrivalled passion for travel and deep love for the finer cuisines of the world, India Jones at the Trident hotel in Mumbai offers a Teppanyaki meal, among other things, which is a culinary delight and a regaling performance

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Up in the AER: Mumbai’s Coolest Rooftop Bar

India’s highest rooftop bar has been wondrously reborn. AER, at the Four Seasons Hotel Mumbai, sets the tone for the city’s dynamic nightlife. With its alabaster walls and monochrome fixtures, AER offers a fresh roster of musical acts and artists, and an unmatched crimson view of the bay

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Anantara Spa, Lisbon – A Sanctuary for Holistic Wellbeing

The exceptional Anantara Spa is an outstanding Balinese-style spa offering relaxing, unique restorative treatments. It is set in Portugal’s statuesque Tivoli Avenida Liberdade hotel, next to the historic St. Jorge’s castle, beside the idyllic river Tagus, in the wild and wonderful city of Lisbon

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Sky Bar Lisboa – Straight Up Spectacular

There isn’t a rooftop bar that inspires FOMO quite like the Sky Bar at the Tivoli Avenida Liberdade. Join Lisbon’s ‘it’ crowd as they revel in champagne clinks and pose for selfies in an effortlessly chic space enveloped by a 360-degree view of the charming city

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Tivoli Avenida Liberdade – Glamour with Substance

Tivoli Avenida Liberdade, formerly Tivoli Lisboa, a statuesque property located at Lisbon trendy central street – Av. da Liberdade, has been a popular landmark in the capital since the 1950s. It is lavish yet cosy and congenial, embodying the spirit of Lisbon in a coalesce of the old and new

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BLK. Water – The Millennial’s Take on H2O

BLK. is an ultra-premium alkaline water brand, that contains natural fulvic minerals giving the drink its signature black hue. It is essentially water with electrolytes, to help you stay hydrated, refreshed and energetic – a truly coming-of-age riposte for the diet-conscious millennials

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Mumbai shows big Love to the witty, stylish Moschino

The Italian direct-to-consumer diffusion label, Love Moschino, is entering the Indian market with a new store in Mumbai. A brand made popular due to its artistic merit, critical function, and an all too famous provocative wit, is open for the discerning consumers of India

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Southern Serendipity – A Luxury Travel Guide to Sydney

From boutique stays, golden sand, azure skies, and exciting restaurants, Australia’s emerald city of Sydney has a few tricks up its sleeve. The city is truly stunning with an unmatched southern appeal – vibrant culture, swanky shops, fine diners and dapper drinkers

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The Royal Spa Beirut – Bona Fide Healing in an Extraordinary Setting

Imagine a place where time stands still. Where you can indulge your senses, raise your spirits and replenish your soul. The Royal Spa at Le Royal Hotel, Beirut, is the perfect sanctuary to relax and rejuvenate. If you’ve ever dreamed of being completely and exquisitely spoiled, then the award-winning Spa is perfect for you.

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Decoding Istanbul

The only city in the world that spans across two continents, Istanbul embraces the joie de vivre unique to Asia, and the cutting-edge operational ease synonymous with the most progressive cities of Europe. Here is a travel guide to experience the exceptional dichotomy of this Ottoman paradise

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Çırağan Palace Kempinski – The Palace of Dreams

With its grandiose Ottoman imperial influence and consummate dedication to service, Çırağan Palace Kempinski seamlessly echoes traditional Turkish heritage and style. This new social epicenter is the most extravagant palatial masterpiece on the Bosphorous, perfect for discerning luxury connoisseurs who would like to explore the sights, culinary, art and nightlife of Istanbul

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Joanna Hardy Composes a Passionate Tale of Ruby

Following the success of ‘Emerald, the first singular book commissioned by Gemfields, a leading supplier of coloured gemstones, comes ‘Ruby’, an impressive survey of the king of gems, published by Thames & Hudson, in association with Violette Publications

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Montblanc and UNICEF – Right to Write

Cricketing maestro AB de Villiers extends his support to Montblanc’s #PassItOn campaign to highlight the precious gift of writing, and the Maison’s 13 year old partnership with UNICEF to improve child literacy and access to education across the globe.

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Bombay Merchants Regatta – Sail of the Season

As the rest of us spent the long, festive weekend recovering from a holiday-induced food coma, 15 courageous entrants hit the high seas at the historic Gateway of India for a competitive yacht regatta. The Bombay Merchants Club in partnership with Commander-in-Chief (C-in-C) of the Western Naval Command and Gurkha Cigars joined hands to organise a first-of-it’s-kind luxury yacht regatta in Mumbai

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Verve Rally 2017: Where Luxury Meets Adventure

The globally acclaimed Verve Rally is a luxurious, family friendly, carbon neutral adventure, worthy of any discerning bucket list. And it is attracting a broader clientele this year, with not just petrol heads but purveyors of phlegmatic luxury

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Automobili Lamborghini – Driving in with Force

Effectively translating Italian power, performance, luxury and sex appeal into sleek sheet metal, the Huracan RWD Spyder and Aventador S are the latest derivative in the Lamborghini line-up, priced at INR 3.45 crore and 5.01 crore respectively

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Christie’s India: Million Dollar Art

Celebrating its 250th year, Christie’s India’s recent auction tallied a record $4.3 million on classical and contemporary art, bolstered with an exemplary compendium of 41 works from the private collection of Abhishek and Radhika Poddar, along with 25 registered antiquities dating back to the 11th century

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Luxury Launch: Dashanzi will Reorient your Soul

Warm, decadent and supremely stylish, Dashanzi presents a passionate fusion of progressing Chinese and Japanese cuisine, art inspired decor, breathtaking sea view and spacious lounge seating, perfect for accommodating large families and groups of friends

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Welcoming the new Dawn: Rolls Royce Launches the Car of the Future

A super-powered four seater convertible, Rolls Royce Dawn is the most ardently anticipated car on the planet and holds true to its meteoric hype. Mr Paul Harris, APAC Regional Director, previews the Dawn, a car that is revved up to conquer unchartered territories while redefining luxury motoring in its truest form

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